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Company News

Adlook Shines at Brand100 Brazil: Winning the Most Innovative Supplier Award

The award strengthens our position as a leader in the industry, highlighting the effectiveness of our cutting-edge technology and its ability to deliver tangible results for our clients and partners.

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Navigating Google's Updated Approach to Third-Party Cookies

On July 22, 2024, Google announced a significant shift in their strategy regarding third-party cookies.

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Adlook Appoints Industry Veteran Jim Daily as Executive Advisor

Bringing nearly 20 years of experience, Daily will lead GTM and brand strategy for the advertising technology leader.

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Adlook Announces Kuba Kossut as New Chief Executive Officer

With a focus on accelerating growth, Kossut will guide Adlook into the future as privacy concerns and increased regulations continue

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Adlook Welcomes Industry Veteran Jakub Kossut as Global VP of Market Entry Strategy

Kossut brings 20+ years of experience to support Adlook's commitment to superior innovation and continued expansion

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Adlook Enters Poland, Simplifies Media Buying with AI.

Adlook enables more efficient branding campaign management thanks to Deep Learning algorithms. The AI-driven platform will help Polish marketers make the best advertising decisions tailored to the requirements of a cookieless environment. Bartosz Nowak to head the Polish branch.

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SPO Excellence: Redefining Brand Dynamics - panel session at Advertising Week New York, with UM Worldwide, Kinesso, and Adlook.

In a dynamic panel session at Advertising Week New York, experts from UM Worldwide, Kinesso, and Adlook – we hosted the panel – converged to discuss a pivotal transformation in the advertising landscape—Supply-Path Optimization (SPO) Excellence.

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Adlook Becomes the First DSP to Integrate with Google’s Topics API

Adlook has become the first Demand Side Platform (DSP) to integrate with Google's Topics API, a new proposal aiming to balance user privacy with interest-based advertising, replacing the third-party cookie. This integration enhances Adlook's position as an industry leader by offering advertisers a cost-effective and transparent approach, eliminating the reliance on expensive third-party data, and emphasizing user-centric advertising solutions.

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Adlook unveils revolutionary Deep Learning and Precision Targeting with Adsquare

Adlook and Adsquare announce data partnership to elevate brand growth through enhanced deep learning and location intelligence solutions.

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Adlook and Anzu partner to unlock intrinsic in-game advertising for more media buyers globally

The new partnership will provide access to Anzu’s extensive in-game inventory across platforms for Adlook’s global network of advertisers.

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Adlook Launches GreenPath, Helping Advertisers Maximize Sustainability & Performance Without Sacrificing Either

With one click of a button, advertisers can reduce carbon emission while guaranteeing media performance

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With Demand Surging, Adlook is Now Widely Available in the U.S.

Mediatech platform is set to pioneer sustainable brand growth with solutions powered by deep learning technology.

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Igniting sustainability in advertising: Adlook joins forces with Ad Net Zero USA

A new era of green advertising begins as industry leaders unite for a greener future.

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Adlook and Adelaide unveil new AU-CPM buying model enabling advertisers to transact on attention metrics

Marketers can now combine the power of Deep Learning and attention metrics to guarantee media quality on their programmatic campaigns.

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Adlook and Comscore partnership provides advertisers with leading brand lift insights across audiences

Adlook and Comscore partnership provides advertisers with leading brand lift insights across audiences

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