On July 22, 2024, Google announced a significant shift in their strategy regarding third-party cookies.

Bringing nearly 20 years of experience, Daily will lead GTM and brand strategy for the advertising technology leader.

With a focus on accelerating growth, Kossut will guide Adlook into the future as privacy concerns and increased regulations continue

Kossut brings 20+ years of experience to support Adlook's commitment to superior innovation and continued expansion

CES was back, in pre-pandemic fashion this year.

Adlook enables more efficient branding campaign management thanks to Deep Learning algorithms. The AI-driven platform will help Polish marketers make the best advertising decisions tailored to the requirements of a cookieless environment. Bartosz Nowak to head the Polish branch.

In a dynamic panel session at Advertising Week New York, experts from UM Worldwide, Kinesso, and Adlook – we hosted the panel – converged to discuss a pivotal transformation in the advertising landscape—Supply-Path Optimization (SPO) Excellence.

Adlook has become the first Demand Side Platform (DSP) to integrate with Google's Topics API, a new proposal aiming to balance user privacy with interest-based advertising, replacing the third-party cookie. This integration enhances Adlook's position as an industry leader by offering advertisers a cost-effective and transparent approach, eliminating the reliance on expensive third-party data, and emphasizing user-centric advertising solutions.

Adlook and Adsquare announce data partnership to elevate brand growth through enhanced deep learning and location intelligence solutions.

The new partnership will provide access to Anzu’s extensive in-game inventory across platforms for Adlook’s global network of advertisers.

With one click of a button, advertisers can reduce carbon emission while guaranteeing media performance

Mediatech platform is set to pioneer sustainable brand growth with solutions powered by deep learning technology.

A new era of green advertising begins as industry leaders unite for a greener future.

Marketers can now combine the power of Deep Learning and attention metrics to guarantee media quality on their programmatic campaigns.

Adlook and Comscore partnership provides advertisers with leading brand lift insights across audiences