Find out how Lenovo leverages AI to enhance customer personalization and boost marketing efficiency.

Michelle Gitter discusses the challenges of navigating a cookieless future and optimizing ad effectiveness. Find out how ethical data management and advanced data passback capabilities can drive better campaign performance.

Explore Uber's data-driven ad strategy enhancing customer experience in a cookieless future.

Discover how focusing on brand building during downturns drives long-term growth and consumer loyalty.

Explore how the BBC, a publicly-funded broadcaster, consistently reaches 90% of the UK each week through its diverse platforms, focusing on delivering impartial, high-quality content that informs, educates, and entertains.

Discover how Orange Business blends purpose with profit, focusing on innovative, future-ready solutions.

Explore how programmatic advertising thrives and innovates in a cookieless future, ensuring fairness and openness.

Discover how Magnum's unique approach to influencer partnerships and authentic storytelling shapes its brand narrative, driving fan engagement and redefining advertising success.

In an insightful dialogue, Victoria Neymann outlines the challenges of differentiating in a crowded market, advocating for a strategy focused on authenticity, education, and direct engagement to build a loyal community around a beauty brand.

In an insightful interview, Ana Paula Duarte Rocha discusses the evolving landscape of programmatic media buying in Latin America and its impact on FMCG content creation.

Katherine Freeley reveals digital shifts, AI's delicate role, sustainability imperatives, and procurement's impact in pharma marketing.

Bradley Gerrard talks to JDE’s Vasilios Sarakiniotis about the importance of first-party data strategies as a key pillar of success.

Jonathan Elliott talks to Evan Shapiro about the transformation of the media landscape with connected TVs and YouTube at the forefront.

The Global IT Digital Lead with pharma giant Bayer comes from a background in marketing and has followed a natural evolution to his role today after a career focused on digital strategies, attaining knowledge about data assessment and technology solutions. He tells Tina Nielsen about the challenges in digital marketing today and why less is often more when it comes to data.

The Brazilian marketer has developed digital strategies for companies in her home country, France and Spain before settling in Lisbon, Portugal where her role as integrated marketing communications manager for CPG group Bel allows her to draw on experiences from her 17-year career. Tina Nielsen spoke to Marcela about the direction of travel for digital marketing and the current trends and challenges for marketers.

When Jim DeLash, Omnichannel Marketing Director at GSK, read the results of a 2021 survey about marketers' Briefs to agencies, he was shocked by the misalignment of perspectives it revealed. He decided to do some research of his own about what was going on in GSK and, in response to that, launched The Isosceles Project. It was a bold attempt to improve the Briefs from his marketing teams, raise the agencies' game, and build solid metrics and testing into the Brief from day one. He talked about the ups and downs of his triangular journey with Jonathan Elliott.

Willie Taminato, CEO of EssenceMediacom Brazil, explores the limitless possibilities in digital communication, emphasizing smart technology usage and the emergence of the New Communication Economy.

Rachel Schnorr uncovers the surprising impact of ads on carbon emissions and the sustainability-performance connection. Learn how AI is shaping the future of green advertising.

Predicting attention with precision - explore the future of advertising with Adelaide Metrics and their game-changing AU media quality metric.

From the intricacies of assimilating expert contributions to ensuring products resonate with vocal consumers, Bradshaw-Zanger offers a holistic view of the ever-changing consumer landscape. His vision of marketing as a symphonic ensemble showcases the prowess of L’Oréal in adapting, evolving, and setting trends.

One of the most original thinkers in advertising, Graham Wilkinson at Kinesso has delved into how generative AI and lookalike audiences are transforming the industry. He discusses the pros and cons of employing these powerful new tools, how companies and consumers are likely to adapt in future and how he advises clients to respond to a rapidly changing landscape.

Describing the visual difference between a performance and a branding campaign is not so easy