Contact Us
< Back to the Blog

Adlook and Anzu partner to unlock intrinsic in-game advertising for more media buyers globally

Domino Głowacka
Marketing Manager

New York, August 17, 2023 — Adlook is thrilled to announce its partnership with Anzu, the world's most advanced in-game advertising platform. Together, they aim to assist brands and agencies in harnessing the enormous potential of intrinsic in-game advertising through Adlook's next-generation brand growth platform. 

Thanks to the new partnership, Adlook’s clients will be able to programmatically serve IAB-compliant intrinsic in-game video and banner ads at scale across platforms to reach the global gaming audience. Anzu’s innovative SDK technology is seamlessly integrated into games to deliver high-quality direct traffic with full control over ad placements and first-party data.

Anzu partners with trusted AdTech providers such as IAS, Oracle MOAT, and HUMAN to ensure brand-safe and fraud-free environments, providing audience verification, ad viewability and other metrics. Adlook will be able to combine Anzu’s offer with their own Deep Learning powered solutions, enabling brands to take advantage of a highly engaged gaming audience. The results of Adlook’s campaigns have demonstrated that in-game ads can achieve a viewability rate of 95%, compared to just 65% for digital banner ads, making them a powerful brand growth tool.


Adlook has positioned itself as the next generation Brand Growth Platform, and has successfully leveraged Deep Learning to help clients build solid brand recognition in new, hard-to-reach audiences. By partnering with Anzu, the company is to provide a measurable, scalable solution for advertisers to run intrinsic in-game ads programmatically across gaming platforms and environments, adding a new alternative dimension to its offering.


“We're thrilled about our partnership with Anzu, as it marks a significant advancement for us. With these new solutions, brands can grow more effectively. By strategically placing ads, we can now connect with the passionate gaming community and create immersive experiences that truly engage them. This presents a one-of-a-kind opportunity for brands to make meaningful connections with their audience,” said Mateusz Jędrocha, VP Branding Solutions at Adlook.


Yaniv Rozencweig, VP of International Clients and Partnerships at Anzu said: “We are excited to partner with Adlook to help its advertisers tap into the gaming audience with our intrinsic in-game ad placements, perfectly positioned with intitles across platforms to enhance the gaming experience. With the gaming industry estimated to be worth over $300 billion, there has never been a better time to reach a growing, impactful audience.”


About Adlook:

Adlook is a global media tech company providing upper-funnel solutions, specializing in zero-ad waste strategies. Our Adlook Smart is the first upper-funnel DSP to be powered by deep learning and backed by guaranteed media performance, enabling next-generation brand growth on the open web.

At Adlook, we're committed to sustainability and privacy, operating under the two governing tenants to build a secure, environmentally responsible ecosystem for brand-consumer connections. Our mission is to create impactful interactions with consumers at the most meaningful moments, without ever sacrificing the quality of their engagement.

Since our establishment in 2022, we've partnered with leading inventory suppliers to offer unmatched access to premium inventory that's brand-safe and free from fraud. As an independent business, we're dedicated to making a positive impact in the industry and helping marketers and their agencies successfully drive brand growth in any market.


About Anzu:

Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat and IAS, and partnerships with trusted AdTech vendors make Anzu the preferred in-game advertising partner.

Backed by WPP, Sony Innovation Fund, NBCUniversal, Samsung Next, Bandai Namco Entertainment 021 Fund, PayPal Ventures and many other prominent investors, Anzu is on a mission to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more.


No items found.
Company News
No items found.

Step into the future of online ads with us!

Stay up-to-date on the latest industry insights and trends by subscribing to our blog post email notifications.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.