On July 22, 2024, Google announced a significant shift in their strategy regarding third-party cookies.
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In a dynamic panel session at Advertising Week New York, experts from UM Worldwide, Kinesso, and Adlook – we hosted the panel – converged to discuss a pivotal transformation in the advertising landscape—Supply-Path Optimization (SPO) Excellence.
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This leadership and operations restructure reflect Adlook’s dedication to driving continued growth and innovation within cookieless advertising space
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