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Market Trends

Programmatic on CTV: As Smart as We Think?

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Company News
June 16, 2023

Adlook Launches Sustainability Feature, Helping Advertisers Maximize Sustainability & Performance Without Sacrificing Either

With one click of a button, advertisers can reduce carbon emission while guaranteeing media performance

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Market Trends
June 12, 2025

Medium-Rare Metrics: The WPP–Publicis Beef and the Problem with Programmatic Transparency

The WPP–Publicis clash exposes a deeper programmatic crisis, highlighting the urgent need for transparent, client-led media quality evaluations.

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Market Trends

Why FMCG Marketers are Turning to Zero-Party Data in Programmatic Advertising?

No data? No problem. Zero-party data lets FMCG brands scale personalization, build trust, and target intent - not assumptions.

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