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Adlook Launches Sustainability Feature, Helping Advertisers Maximize Sustainability & Performance Without Sacrificing Either

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Market Trends
June 12, 2025

Medium-Rare Metrics: The WPP–Publicis Beef and the Problem with Programmatic Transparency

The WPP–Publicis clash exposes a deeper programmatic crisis, highlighting the urgent need for transparent, client-led media quality evaluations.

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Market Trends

Why FMCG Marketers are Turning to Zero-Party Data in Programmatic Advertising?

No data? No problem. Zero-party data lets FMCG brands scale personalization, build trust, and target intent - not assumptions.

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Market Trends

Understanding the Belgian Market Court Ruling on IAB Europe’s TCF

Belgian court: TCF is not illegal, but consent signals are personal data and must be handled under GDPR.

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