Brand100 has established itself as a premier event in LATAM, renowned for its exclusivity and focus on connecting advertisers, publishers, and agencies. This three-day immersive experience, set in a unique location, offers unparalleled networking opportunities, group discussions, and one-on-one ice-breaking conversations designed to spark collaboration and innovation across the industry.
In Brazil, Brand100 hosted its second edition, where Adlook proudly participated as a sponsor. Beyond the numerous group meetings, Adlook took center stage with a panel discussion attended by a hundred of the region’s top advertisers and agencies.
Our VP of Sales Brazil, Ana Paula Zeizer, showcased Adlook’s capabilities and led a dynamic conversation featuring André Coiro, Client Development Director for Adlook, Gustavo Varandas, Marketing Manager for MARS, and Danillo Tenório, Media Manager for Essence Mediacom. The panel delved into the transformative impact of generative AI on programmatic campaigns, a topic that resonated strongly with the audience.
Bringing a client like MARS on stage to discuss Adlook’s innovative solutions and share success stories with industry peers is a significant achievement for our local team. Not only did we successfully navigate this opportunity, but we were also honored to receive the 2024 Innovative Supplier award, as voted by the advertisers and agencies present at the event. This recognition underscores our commitment to driving forward-thinking solutions in the programmatic space.
The award strengthens our position as a leader in the industry, highlighting the effectiveness of our cutting-edge technology and its ability to deliver tangible results for our clients and partners.
Reflecting on the experience, André Coiro emphasized the importance of Brand100 for the industry: "Being part of a panel, and representing Adlook in such a prestigious setting, provided a valuable platform to showcase our results and bring our expertise and technology to the forefront of decision-makers. Receiving the title of the most innovative supplier by those very decision-makers is a gratifying validation of our efforts."
Ana Paula Zeizer echoed this sentiment: "Winning this award is a true testament to the collaboration and dedication that has gone into developing our proprietary technology, which has been evolving since 2012. I am incredibly proud of what we’ve achieved together. My heartfelt thanks go out to the Adlook board for enabling our participation in such a significant event for our industry. I eagerly anticipate continuing this journey and sharing future successes with our clients."
Rodrigo Lobato, our Global Lead in Partnerships, also present in the event, highlighted that being on stage alongside Mars and Essence, two global giants in the digital advertising market, and receiving this innovation award confirms that we are on the right track. For over 10 years, we have invested heavily in artificial intelligence for advertising, leveraging the most advanced techniques such as Deep Learning or Generative AI, always with a strong commitment to user privacy and media performance as well as ad quality. This award is a result of Adlook and the group’s consistency, and fills us with motivation to continue seeking a more transparent and efficient market.
