No data? No problem. Zero-party data lets FMCG brands scale personalization, build trust, and target intent - not assumptions.

Belgian court: TCF is not illegal, but consent signals are personal data and must be handled under GDPR.

Microsoft exits the DSP space. Explore what this means for programmatic's future, AI, and the next generation of platforms.

Discover 7 key trends shaping digital advertising in 2025 - from AI and ID-less targeting to attention metrics and commerce media.

Google’s latest Privacy Sandbox update keeps third-party cookies in place, resetting progress and raising doubts about the industry’s reliance on a single platform for privacy reform.

On July 22, 2024, Google announced a significant shift in their strategy regarding third-party cookies.

In a dynamic panel session at Advertising Week New York, experts from UM Worldwide, Kinesso, and Adlook – we hosted the panel – converged to discuss a pivotal transformation in the advertising landscape—Supply-Path Optimization (SPO) Excellence.

This leadership and operations restructure reflect Adlook’s dedication to driving continued growth and innovation within cookieless advertising space

The award strengthens our position as a leader in the industry, highlighting the effectiveness of our cutting-edge technology and its ability to deliver tangible results for our clients and partners.

CES was back, in pre-pandemic fashion this year.

AI is extending the advances of Web 2.0 from information to goods

Brand safety is non-negotiable – 60% of marketers now prioritize it in programmatic advertising.

Due to the complex and dynamic nature of the digital advertising ecosystem brand safety in News remains a major challenge for marketers. However, avoiding News could mean missing premium inventory and highly engaged audiences.

In the world of online marketing, socio-demographic targeting has long been the cornerstone of campaign strategies.

In today’s rapidly evolving digital landscape, third-party cookies are facing unprecedented scrutiny - and for good reason. From unsettling data inaccuracies to growing privacy regulations, it’s clear our old targeting methods can’t keep up. So, what’s next?

At Adlook, we understand the critical importance of frequency capping in the advertising technology landscape, particularly as the industry shifts away from reliance on third-party cookies. As a company deeply ingrained in developing branding solutions.

In the competitive sphere of digital advertising, success hinges on the ability to not only reach but effectively engage targeted audiences with precision and efficiency.

Another year, another Cannes Lions Festival of Creativity in the books.

Understanding the Evolution: From Old to New Video Placement Definitions

For advertisers, 2024 began with a bang. After years of teasing it, Google is finally going through with phasing out third-party cookies in Chrome.

For many people, privacy is of the utmost importance when browsing online.

Find out how a bedroom experiment with GPUs sparked breakthroughs that transformed the future of AI and deep learning.

Discover how Freddy Clapson navigates the challenges of a fragmented digital ecosystem and the shift to cookieless solutions in programmatic advertising.

Find out how AI is revolutionising marketing by scaling messages, enhancing content creation, and reshaping buyer journeys in the digital age.

Find out how Ben Staves leverages his computer science background to navigate shifts in digital advertising, from programmatic growth to AI innovations, and the challenges of a cookieless future.

Find out how Prasad Ghag leads Sanofi's global media, precision marketing, and CRM, shifting from TV to digital, and promoting responsible marketing practices.

Find out how Lenovo leverages AI to enhance customer personalization and boost marketing efficiency.

Bringing nearly 20 years of experience, Daily will lead GTM and brand strategy for the advertising technology leader.

Michelle Gitter discusses the challenges of navigating a cookieless future and optimizing ad effectiveness. Find out how ethical data management and advanced data passback capabilities can drive better campaign performance.

Explore Uber's data-driven ad strategy enhancing customer experience in a cookieless future.

Discover how focusing on brand building during downturns drives long-term growth and consumer loyalty.

With a focus on accelerating growth, Kossut will guide Adlook into the future as privacy concerns and increased regulations continue

Discover how Orange Business blends purpose with profit, focusing on innovative, future-ready solutions.

Explore how programmatic advertising thrives and innovates in a cookieless future, ensuring fairness and openness.

Explore how the BBC, a publicly-funded broadcaster, consistently reaches 90% of the UK each week through its diverse platforms, focusing on delivering impartial, high-quality content that informs, educates, and entertains.

Discover how Magnum's unique approach to influencer partnerships and authentic storytelling shapes its brand narrative, driving fan engagement and redefining advertising success.

In an insightful dialogue, Victoria Neymann outlines the challenges of differentiating in a crowded market, advocating for a strategy focused on authenticity, education, and direct engagement to build a loyal community around a beauty brand.

In an insightful interview, Ana Paula Duarte Rocha discusses the evolving landscape of programmatic media buying in Latin America and its impact on FMCG content creation.

Kossut brings 20+ years of experience to support Adlook's commitment to superior innovation and continued expansion

Katherine Freeley reveals digital shifts, AI's delicate role, sustainability imperatives, and procurement's impact in pharma marketing.

Bradley Gerrard talks to JDE’s Vasilios Sarakiniotis about the importance of first-party data strategies as a key pillar of success.

Jonathan Elliott talks to Evan Shapiro about the transformation of the media landscape with connected TVs and YouTube at the forefront.

The Global IT Digital Lead with pharma giant Bayer comes from a background in marketing and has followed a natural evolution to his role today after a career focused on digital strategies, attaining knowledge about data assessment and technology solutions. He tells Tina Nielsen about the challenges in digital marketing today and why less is often more when it comes to data.

The Brazilian marketer has developed digital strategies for companies in her home country, France and Spain before settling in Lisbon, Portugal where her role as integrated marketing communications manager for CPG group Bel allows her to draw on experiences from her 17-year career. Tina Nielsen spoke to Marcela about the direction of travel for digital marketing and the current trends and challenges for marketers.

When Jim DeLash, Omnichannel Marketing Director at GSK, read the results of a 2021 survey about marketers' Briefs to agencies, he was shocked by the misalignment of perspectives it revealed. He decided to do some research of his own about what was going on in GSK and, in response to that, launched The Isosceles Project. It was a bold attempt to improve the Briefs from his marketing teams, raise the agencies' game, and build solid metrics and testing into the Brief from day one. He talked about the ups and downs of his triangular journey with Jonathan Elliott.

Adlook enables more efficient branding campaign management thanks to Deep Learning algorithms. The AI-driven platform will help Polish marketers make the best advertising decisions tailored to the requirements of a cookieless environment. Bartosz Nowak to head the Polish branch.

Willie Taminato, CEO of EssenceMediacom Brazil, explores the limitless possibilities in digital communication, emphasizing smart technology usage and the emergence of the New Communication Economy.

Rachel Schnorr uncovers the surprising impact of ads on carbon emissions and the sustainability-performance connection. Learn how AI is shaping the future of green advertising.

Adlook has become the first Demand Side Platform (DSP) to integrate with Google's Topics API, a new proposal aiming to balance user privacy with interest-based advertising, replacing the third-party cookie. This integration enhances Adlook's position as an industry leader by offering advertisers a cost-effective and transparent approach, eliminating the reliance on expensive third-party data, and emphasizing user-centric advertising solutions.

Predicting attention with precision - explore the future of advertising with Adelaide Metrics and their game-changing AU media quality metric.

Adlook and Adsquare announce data partnership to elevate brand growth through enhanced deep learning and location intelligence solutions.

The new partnership will provide access to Anzu’s extensive in-game inventory across platforms for Adlook’s global network of advertisers.

From the intricacies of assimilating expert contributions to ensuring products resonate with vocal consumers, Bradshaw-Zanger offers a holistic view of the ever-changing consumer landscape. His vision of marketing as a symphonic ensemble showcases the prowess of L’Oréal in adapting, evolving, and setting trends.

One of the most original thinkers in advertising, Graham Wilkinson at Kinesso has delved into how generative AI and lookalike audiences are transforming the industry. He discusses the pros and cons of employing these powerful new tools, how companies and consumers are likely to adapt in future and how he advises clients to respond to a rapidly changing landscape.

Mediatech platform is set to pioneer sustainable brand growth with solutions powered by deep learning technology.

Describing the visual difference between a performance and a branding campaign is not so easy

Adlook and Comscore partnership provides advertisers with leading brand lift insights across audiences

A new era of green advertising begins as industry leaders unite for a greener future.

Marketers can now combine the power of Deep Learning and attention metrics to guarantee media quality on their programmatic campaigns.