‍Berlin, September 9, 2025 - Adlook, a next-generation media technology company redefining how brands grow across the open web and CTV, has appointed two senior leaders to accelerate its expansion in the DACH region.

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Olivier Korte joins as Vice President of Growth, DACH, based in Düsseldorf, and Richard Kidd joins as Vice President of Sales, DACH, based in Hamburg. Together they will play a key role in building Adlook’s business and client partnerships across Germany, Austria, and Switzerland.

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"I am thrilled that Olivier and Richard are joining us to launch Adlook in the very important DACH region," said Kuba Kossut, Global CEO of Adlook. "With Olivier and Richard we have attracted two highly experienced industry leaders with a broad skill set in digital, tech and client relationship management. I am looking forward to working together and continuing our success story in the DACH region."

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Olivier Korte will be responsible for positioning Adlook strategically in the region, expanding the business, and strengthening relationships with key clients and agency partners. He spent 18 years at Publicis Groupe, including the last five years as CEO of Publicis Media for Germany and Austria.

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"I am impressed by the technological capabilities and professionalism of the company and its processes. It is remarkable what Kuba and the team have built in such a short period of time. Launching Adlook in DACH is a challenging but very exciting project for me. In times when clients demand more transparency and effectiveness in digital advertising, and budgets are increasingly concentrated with big non-EU companies, Adlook offers a highly relevant alternative – powered by its deep learning solution and with guaranteed outcomes secured for advertisers," said Olivier Korte.

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Richard Kidd will lead sales operations and teams, co-creating and driving the sales strategy to position Adlook as a true alternative and innovator in the German speaking region. He has more than two decades of experience in the digital industry, having held leadership positions   at  OpenX, Adconion, and DoubleClick.

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"I’m excited to help build Adlook in the German speaking region. The opportunity to deliver guaranteed outcomes to our branding driven clients and bring an AI-first approach that makes programmatic more effective is something I truly believe in. For years the industry has been adding layer upon layer of complication to programmatic advertising - we are here to simplify this and deliver." said Richard Kidd.

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Adlook already works with many of the world’s leading advertisers, including Mattel, Toyota, Mars, Semilac, Haleon, Sanofi, Heinz, delivering campaigns across multiple markets and verticals. As for agencies, Adlook partners with all the major holding groups,and is looking to further expand these relationships in the DACH region, alongside large independent agencies.